Imagine a well-run franchise as an orchestra.  All of the musicians are attentive, working together and following the conductor’s lead to make a beautiful piece of music.  Then, imagine what it would be like to be part of such a franchise, or to be a franchisor conducting the orchestra—the passion, energy, focus, cooperation and profitability.  Now think about your franchise.  How similar is it to an orchestra?

This is an excerpt from my article, “Engagement: A Key Driver of Franchise Success,” which was recently published in Franchising World Magazine.  The article includes a number of how-to tips; which do you think are most important in improving engagement? What signs of a lack of engagement have you seen in the business world?   You can read the full article by clicking on the following link:



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