“I predict that multi-level marketing in some forms will move to the mainstream and could become part of your strategy for growth.”
For most of us, the term “multi-level marketing” calls up images of Amway and similar businesses that enable people to earn extra income on the side. But multi-level marketing will change and play a bigger role in the way franchises and other businesses win customers and increase sales.
We are already seeing this happen in nontraditional businesses that are coming to rely more on referral marketing. And many mainstream businesses – restaurants and retailers especially – are offering customers credits for referring customers to them.
The message for your business is to begin to envision electronic and other coupons that encourage your current customers to refer business to you. We see this happening already in a variety of eCommerce businesses. I predict that multi-level marketing in some forms will move to the mainstream and could become part of your strategy for growth.