This summer, the Balihoo Blog, full of tips and trends in marketing, featured a guest post which I wrote. The post deals with the concept of engaging your franchisees, members, or dealers when implementing a marketing strategy. It also mentions…
The BAF Signal, written by Bradley Friedman, is a blog that focuses on time management but also has a variety of posts about other interesting topics such as social media. Recently, I wrote a guest post for The BAF Signal that…
There are four stages to a company’s participation in a business group (co-op, buying group, franchise, or dealer network): Curiosity, Felicity, Reality, and Maturity. Stage 1: Curiosity This is the very beginning. This is where the company/person is investigating. During…
Fear of collaboration is it’s biggest deterrent.