I think there’s nothing that has a greater impact on cooperative than a live event. Exhibit A to that argument is an annual convention. A very close second are town hall meetings where management hosts regional sessions to both share…
This summer, the Balihoo Blog, full of tips and trends in marketing, featured a guest post which I wrote. The post deals with the concept of engaging your franchisees, members, or dealers when implementing a marketing strategy. It also mentions…
I have been focusing a lot on blogging this summer. In fact, I just wrote a guest post for ReputationDR Weblog in which I discuss how you can prevent an angry business customer from ruining your online reputation. ReputationDR specializes…
I recently came across a great report by Hay Group about the power of climate in the workplace. Hay Group, www.haygroup.com, is a management consulting firm that helps people within an organization become motivated to perform to their best ability. …
The BAF Signal, written by Bradley Friedman, is a blog that focuses on time management but also has a variety of posts about other interesting topics such as social media. Recently, I wrote a guest post for The BAF Signal that…
There are four stages to a company’s participation in a business group (co-op, buying group, franchise, or dealer network): Curiosity, Felicity, Reality, and Maturity. Stage 1: Curiosity This is the very beginning. This is where the company/person is investigating. During…
Is there an economic benefit to increased engagement? That’s the question at hand. I don’t know of any measures that directly calculate the economic benefit of having engaged members or franchisees…or customers for that matter. Yet there are studies that…
Fear of collaboration is it’s biggest deterrent.
What are you doing in your group? Herding sheep or leading a pack of wolves?
The question is, how do you create passion in your organization? Unfortunately, passion does NOT come by wishing, dreaming, hoping or even telling people to be passionate.