Ingage Consulting and Tortal Training add engagement professionals to support company growth


Marcia Hewey, Ingage Consulting’s new director of marketing


Through its unique engagement methodology and online training programs, Ingage Consulting and its subsidiary Tortal Training have helped their franchise industry clients improve customer service, increase sales and reduce overall expenses.  To better serve their existing client base and the growing number of new clients, Ingage and Tortal recently added several key staff members.

Charlotte, North Carolina-based Tortal Training hired Dan Black as client engagement manager. In this role, Black will collaborate with Tortal’s clients to develop programs that match a client’s needs and challenges.  He will also provide learning and development consulting to clients so they can better leverage the power of training to reach strategic business objectives, increasing performance metrics while minimizing impact to budgets.  Prior to Tortal, Black led a successful real estate franchise, which grew into one of the 50 best performing franchises in three years.  He is a recognized expert in eLearning solutions, training, leadership and business development who has consulted organizations of all sizes.

Janet Brideaux has been added as a communications expert for Ingage Consulting. Brideaux previously worked as a senior manager of communications at Loblaw, Canada’s largest food distributor and grocery retailer as well as director, member communications at CCA Global, a privately-held cooperative that partners with independent business owners to help build their business. In this role, she will develop integrated communication plans and internal delivery platforms for franchisors to help drive their company’s vision, instill its brand and engage employees across the business.

Marcia Hewey has been named director of marketing for Ingage Consulting. Hewey will be responsible for corporate marketing as well as project management of special events such as the Franchise Operations Performance Summit (OPS),  the only conference for franchise operations executives and managers dedicated to operational excellence.  Hewey has more than a decade of marketing experience having previously worked for SimpleTech, AFCOM and Flooring America.  She will also utilize her expertise in branding, PR, and traditional and online marketing, as well as social media platforms.

“Having a team on board that brings expertise and dedication to the table to foster a culture of engagement between franchisor and franchisee is the perfect recipe for success,” says Evan Hackel, founder and CEO of Ingage Consulting. “Our people are a key ingredient to operational excellence today and successful future growth.  We have grown substantially and are excited to have added such incredible talent to further collaborate with our clients.”

About Ingage Consulting

Ingage Consulting is a management consulting firm that works with franchisors and franchisees to increase sales and satisfaction, improve growth and retention and boosts loyalty and profits with their unique engagement methodology.

Evan Hackel, Ingage founder and management expert, has more than two decades of experience in best practices, turnaround strategies and team dynamics.  He is often engaged to analyze businesses, provide recommendations and facilitate strategic planning.  He is a member of the International Franchise Association and a board member of the New England Franchise Association.

Ingage Consulting is located at 400 Trade Center, Suite 5900 in Woburn, MA.  For more information, contact (781) 281-9390 or visit its website at

About Tortal Training

Tortal Training, a division of Ingage Consulting, based in Charlotte, North Carolina, is a leading online training solutions provider that works with organizations to deliver efficient and effective online training, reducing overall training costs and providing cost effective online alternatives for organizations that are faced with regulatory compliance training.  Whether it’s operational, sales, or seasonal, Tortal creates comprehensive turnkey systems.  Overall, Tortal has successfully built more than 5,000 custom online training programs, many of those nationally recognized brands.  For more information, please visit or call (704) 323-8953.