This summer, the Balihoo Blog, full of tips and trends in marketing, featured a guest post which I wrote. The post deals with the concept of engaging your franchisees, members, or dealers when implementing a marketing strategy. It also mentions…
Fear of collaboration is it’s biggest deterrent.
What are you doing in your group? Herding sheep or leading a pack of wolves?
The question is, how do you create passion in your organization? Unfortunately, passion does NOT come by wishing, dreaming, hoping or even telling people to be passionate.