I think there’s nothing that has a greater impact on cooperative than a live event. Exhibit A to that argument is an annual convention. A very close second are town hall meetings where management hosts regional sessions to both share…
This summer, the Balihoo Blog, full of tips and trends in marketing, featured a guest post which I wrote. The post deals with the concept of engaging your franchisees, members, or dealers when implementing a marketing strategy. It also mentions…
There are four stages to a company’s participation in a business group (co-op, buying group, franchise, or dealer network): Curiosity, Felicity, Reality, and Maturity. Stage 1: Curiosity This is the very beginning. This is where the company/person is investigating. During…
I just recently had a conversation with a very senior franchise executive. He made an interesting point, he said that I have 85% franchisee satisfaction, is there a real ROI in improving that number. He went on to say that…