As you read in a previous post, the recently held Franchise Operations Performance Summit (OPS) held in Denver, Colorado was a sellout. I was really excited about that. While I think that selling out makes it a success on one…
Is there an economic benefit to increased engagement? That’s the question at hand. I don’t know of any measures that directly calculate the economic benefit of having engaged members or franchisees…or customers for that matter. Yet there are studies that…