This summer, the Balihoo Blog, full of tips and trends in marketing, featured a guest post which I wrote. The post deals with the concept of engaging your franchisees, members, or dealers when implementing a marketing strategy. It also mentions the dangers of simply pushing a strategy down through the organization from the top.
From this post, you will learn the importance of creating advertising groups and brand councils, as well as how to measure the success of your current marketing plan.
You can learn all this and more by reading the entire post, here.