Well executed franchise conferences and large meetings can have a dramatic impact on the success of the franchisor. The ability to effectively communicate in a live environment is the most productive time a franchise system has for communication.

It is, therefore, extremely important that there is a large turnout at these events to have as effective a meeting as possible, given the time and expense for both the franchise and the franchisee. Investing upfront in both improving attendance and effectiveness of the meeting will provide a substantial return on investment for your meeting.