Most marketing professionals spend their days in a world of SEO, click-throughs, brand messaging, online advertising rates, demographics, market segmentation. There is a lot to think about . . . and the list of things to manage goes on and … Read More
I’m an executive who was born before 1980. Are you too? If so, I believe we have something in common: We worry about supervising millennial workers Some managers in our age cohort are even scared to work with millennials. But … Read More
“Why don’t employees do what we tell them to do?” is a question we hear a lot in business. It implies that employees are intentionally misbehaving, frustrating company leaders, and ignoring instructions. It also implies that they think they have … Read More
Many people today are concerned about establishing a better balance between their professional and personal lives. They are concerned simply because they are working too hard and placing greater weight on business success than they place on living fulfilling personal … Read More
Leaders at many companies typically use the term collaboration to describe brainstorming sessions that are held to generate ideas around a specific topic or problem. The leaders of those companies often seem to believe that effective collaboration means getting people … Read More
Do you sometimes feel that most of your job is telling people what they cannot do, what they cannot have . . . and even worse, what you cannot do for them? If that is the case, I would like … Read More
I had a call from one of my clients, a franchise brand. I cannot give the company’s name in this article, but you know them. They have branded walk-in locations in hundreds of cities and towns across America – probably … Read More
Are you suffering from a lack of marketing data? I didn’t think you were. If you’re like most marketers today, you have way too much data, not way too little. You’re inundated with data from focus groups, customer surveys, online … Read More
The higher up you are in your organization, the more time you should spend working on your business, not working in your business. A functional manager, for example, like someone who manages a call center, can perhaps spend 95% … Read More
One of my colleagues recently attended a panel discussion about millennials. A business professor and two millennial-age entrepreneurs were on the panel. There were about 25 people in the audience. “The conversation was pretty academic until the topic of sexism … Read More